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Privacy policy

Welda NV together with its direct and indirect subsidiaries, affiliates and all separate legal entities that manage on our behalf (hereinafter collectively referred to as “Welda”, “we”, “us”, “our”) are committed to protecting your personal sphere of life.

This privacy statement, together with our Website Terms and Conditions and all other documents referred to in these documents, describes what data we collect about our customers, the customers in our showroom, the customers we visit, prospects, and visitors to www.welda.be, www.welda-machinery.com and other websites and mobile apps operated by us, gift card purchasers and any other person who contacts us (referred to as any “customer”, “user”, “you” or “your”). We will also indicate how Welda uses this data for legitimate business purposes and to better meet the needs of our current and potential customers.

Please read this statement carefully. By visiting our website, using our services or otherwise contacting us, you acknowledge that you consent to the data processing activities described in this privacy statement. Please note that linked websites are subject to their own terms and conditions and privacy statement. If we change this statement, your continued use of our website and services constitutes acceptance of the changed statement.

If you have any questions about this statement, you can contact us by e-mail at info@welda.be or you can send a letter to us at Welda NV, Antwerpsesteenweg 949, Oostakker-Gent, Belgium. Your inquiries will be received during business hours and we aim to answer them as quickly as reasonably possible.

This version of our privacy statement was published in May 2018.

Content

  1. What personal data can we collect about you?
  2. Cookie statement
  3. How do we use your information?
  4. Your right to opt out
  5. Disclosure of Your Information
  6. Will my data be transferred abroad?
  7. Security of your data
  8. How long will my data be kept?
  9. Your rights

1. What personal data can we collect about you?

We may process the following personal data about you:

Information you provide to us.

You can give us information about yourself by filling in forms (or part of them), setting up a user account or profile, subscribing to newsletters and other services, requesting a quote, entering into a maintenance contract or by order or rent a product, apply for a job, upload information to our website, submit a "question" about one of our businesses, use our contact form, participate in one of our online surveys, prize draws or promotions , or by contacting us in a personal or professional capacity by email , telephone or otherwise. This information may include your name, email address, billing address, product preferences, telephone number, information about warranties and guarantees, the content of any email you send to us and any other similar information. You are not required to provide this information, but without it we may not be able to provide certain services, content or information that you request.

Information collected by us during your purchase.

We record your itemized expenses and other charges billed for your purchase. Data specific to your purchase may also be stored, such as service requests, your creditworthiness and special preferences. The specific information about your stay is stored in our DMS-CRM system and combined with data from your previous purchases, information or quote requests from Welda or from other companies within our group. Images of you may be recorded if you are in areas monitored by a security camera.

Information we collect about you.

With regard to your website visits or app use, we may collect the following data:

  • Information that does not reveal your personal identity, for example the type of product you are seeking information about. We mainly use this data to ensure the relevance of the communication and we may link it to your name or email address;
  • Technical Data, including the internet protocol (IP) address you use to connect to the internet on your computer, your login information, browser type and version, time zone settings, the date and time you access our website, and versions browser plug-ins, operating system and platform, and similar information; and
  • Information about your visit, including the full Uniform Resource Locators (URL) click pattern to, on and from our website, the pages you viewed or searched for, the response times of the pages, download errors, the length of your visit to certain pages, information about how you interact with pages (such as scrolling, clicks, and mouse pointer movements), and the methods used to exit the page.

Information obtained from someone making a purchase on your behalf.

If you are acting on behalf of another person, you agree that you are authorized by that person to provide their personal information and that the information provided to us is accurate. You may be liable for any loss or damage we suffer as a result of your breach of this undertaking.

Information about you from external sources.

We may receive information from credit reference agencies, broadband providers and other service providers who will notify us for billing purposes when our customers use certain services and other third parties.

Where European data protection law applies to our processing of your data, for example if you are a customer of one of our group companies based in Europe, some of the data collected by that group company may you are collected are so-called "personal data". In that case you are referred to as a "data subject". Personal data includes any information by which you can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person. Where applicable, we will process your personal data in accordance with such laws.

2. Cookie statement

What exactly are cookies?

To collect some of the information described in this statement, we may use cookies, web beacons and similar technologies on our website and apps. A cookie is a small piece of information that is sent to your browser and stored on your device. First-party cookies are placed by the website you are visiting. Third-party cookies are placed by third parties such as Google. Visit www.allaboutcookies.org for more information about cookies.

Cookies placed via our website.

Strictly necessary cookies

These first-party cookies are crucial in enabling you to navigate our website and use the website's features. Without these cookies, the services you have requested cannot be provided. They are deleted when you close your browser.

Performance cookies

These first-party cookies collect information about how visitors use our website and apps. They allow us to recognize users and count the number of users, see how users move around the website when they use it and determine which regions they are visiting us from.

Functional cookies.

These first-party cookies allow our website and apps to remember choices you make, including your user name, language or the region you are in, and provide you with better and more personalized features.

Analytics.

We may use analytics services such as Google Analytics, Hotjar and other providers. Your IP address and other information is collected by automated processes to evaluate your use of the website, compile reports on website activity, identify usage patterns and provide related services. These providers may retain and use aggregated data collected from our users for their own operations, including to improve their products and services.

Visit: https://support.google.com/analytics/answer/6004245 to learn more about how Google Analytics uses your information.
Visit: https://www.hotjar.com/legal/policies/privacy for more information about Hotjar's privacy policy.
In addition, authentication and tracing logs are used to compile user statistics.

Commercial cookies.

These cookies allow us and our advertisers to display advertisements that are relevant to you, your interests and demographic profile and measure the effectiveness of advertising campaigns. They remember that you have visited our website, the length of your visit and the advertisements you have viewed. This information is stored in your “Usage Profile”. These are persistent cookies that remain on your device until they expire or are manually deleted sooner. As a result, you may also see our ads on other websites that participate in ad networks operated by third-party vendors, such as Google AdWords and Facebook.

Social media cookies.

With these cookies you can easily use your social media, such as Facebook and Instagram. These are persistent cookies that remain on your device until they expire or are manually deleted sooner. If you use this functionality, the plug-in and its content are loaded directly from the servers of the social media provider and integrated into the website by your browser. If you log in to your respective social media account when using the social media plug-ins on our website, the social media provider will link this information to your social media user profile. We have no influence on the personal data that the social media provider collects about you. For more information, we refer to the privacy statements of Facebook, Instagram and other social media platforms.

We may combine information from cookies and other technologies with other information about you.

Cookie consent

We assume that you are ok with us placing cookies on your device. When you visit our website, a pop-up message will appear requesting your consent to place advertising cookies on your device. Click on "I understand" to give your consent. Once you have given your consent, this message will no longer appear when you visit the website again.

3. How do we use your information?

We may process your information in accordance with the law to:

  1. respond to and process your questions, comments, complaints and requests;
  2. process your purchases, requests for information or quote requests, provide the services, products or content you request, manage your user account, send service messages and allow you to participate in interactive features of our apps and websites when you choose to do so chooses to do so;
  3. provide you with a customized and premium service, including customer service before, during and after your purchase or request for quote and information, whether you are a new or a returning customer. For these purposes, we may create a profile about you, which includes information from our DMS-CRM system, which also allows us to increase the relevance of our messages;
  4. provide you with a customized and premium service, including customer service before, during and after your purchase or request for quote and information, whether you are a new or a returning customer. For these purposes, we may create a profile about you, which includes information from our DMS-CRM system, which also allows us to increase the relevance of our messages;
  5. handle applications, perform profiling for recruitment purposes, manage your login details on our career platforms and use recruitment tools that enable us to assess the suitability of our applicants for specific roles;
  6. allow our suppliers and providers to perform certain functions on our behalf, including hosting our websites, apps, authentication, technical, logistics or other functions;
  7. send you personalized marketing communications, alerts and newsletters through our marketing channels and place personalized advertisements on your devices, with your consent or otherwise as permitted by law;
  8. communicating with you about and your participation in special events, programs, surveys, contests, prize draws and other offers or promotions;
  9. to manage our business, including financial transactions, credit checks and collections;
  10. to ensure the security of your user account, our premises and facilities and our business, for example by monitoring account activity and installing cameras; verify your identity when necessary; to prevent or detect fraud or misuse of our websites, products and services, for example by requesting authentication information to reset your password; to enforce and enforce our terms and conditions of business or other agreements entered into with you; to administer technical aspects of our website, including troubleshooting, diagnosing technical and service problems, testing, encryption and similar activities;
  11. to perform data analysis, statistical research and trend analysis regarding user activity, demographic information, profiles, user comments or other contributions to develop and improve our websites, products and services and to ensure the effectiveness of our business efforts;
  12. to comply with applicable law, such as in response to a request from a court or regulatory authority when such request is made in accordance with law. We also maintain information to comply with financial reporting requirements, including those imposed by auditors and government regulators. We may also collect certain information in accordance with local laws.

The legal grounds for our processing of your personal data for the purposes described above normally include:

  • the processing required to fulfill a contract, such as our terms and conditions or our rental terms and conditions, including processing for the purposes set out in paragraphs (a), (b), (c) and (d);
  • processing that is necessary for our or a third party's legitimate interests, such as processing for the purposes set out in paragraphs (e), (f), (h), (i), (j) and (k), which is conducted on the basis of our legitimate interests to ensure that our website, services and content are competitive and provided efficiently, without delays and in a user-friendly and personalized manner, taking into account user feedback, data and profiles, to ensure security of our business and our users' data, and to ensure the proper and efficient administration of our business, unless consent is required for such processing under applicable law;
  • your consent, including processing for the purposes described in paragraphs (g) and 2, where such consent is required by applicable law;
  • the processing required for compliance with a legal obligation to which we are subject, including processing for the purposes described in paragraph (l); and
  • other applicable legal grounds for processing from time to time.

4. Your right to opt out

If you would like us to stop sending you marketing communications, you can click here to unsubscribe, follow the unsubscribe link in our marketing communications or adjust your app settings. Although we encourage you to use the unsubscribe links as they work automatically, you can also send us a request via info@welda.be or call +32 (0)9 355 74 26. Your questions will be received during office hours and we strive to answer them as soon as reasonably possible.

If at any time you or another user of your device wish to withdraw their cookie consent, you can accept or decline cookies by adjusting your browser settings. If you choose to decline cookies, you may not be able to fully use the interactive features of our website, content and services.

For more information on how to opt out of interest-based advertising from ad networks, you can find the DAA's opt-out tools here or Your Online Choices' opt-out tools here:

In certain cases, a new cookie (Opt-Out cookie) is placed in your internet browser when you log out. This tells the third-party provider not to collect data from your browser and stops serving ads to you.

5. Disclosure of your information

We may provide your information to third parties in accordance with the law for the purposes set out above, including:

  • to our subsidiaries, affiliates, branches or associated offices through access to our systems, such as the DMS-CRM system, or otherwise;
  • our outsourcing providers, providers, consultants, databases, incident response and business continuity service providers; our analytics and customer relationship management partners; our marketing, communications and advertising partners;
  • the payer, such as your employer who pays on your behalf and receives your billing information;
  • temporarily or permanently to any entity for the purpose of a joint venture, partnership, financing, sale, merger, reorganization, change of entity, dissolution or similar event. In the event of a merger or sale, your personal information will be permanently transferred to the acquiring company or to the new owner;
  • public authorities when required by law; and
  • other third parties when you have given your consent for this.

6. Will my data be transferred abroad?

We may transfer your information outside of the country in which it was collected for the purposes and to the parties listed above. Our main business systems, including the CRM-DMS system, are located in data centers within the EEA.

Data may be transferred to a country that may not offer the same level of privacy protection as the country in which the data was collected. However, we will take reasonable steps (including entering into data transfer agreements based on the model clauses of the European Commission where required) to ensure that your data is adequately protected by appropriate technical, organisational, contractual or other lawful resources.

7. Security of your data

We strive to protect your data through the measures below. Unfortunately, we cannot always guarantee complete security. Unauthorized access or use, hardware or software failures, events beyond our control and other factors may compromise the security of your information. Nevertheless, we will comply with our obligation to take appropriate technical and organizational measures to ensure the security of personal data so that it is protected against the risks of a personal data breach.

Each Welda Group company stores data about its customers and contacts in a secure location, whether it be a database, a property management system, our DMS-CRM system, a marketing and research database or a filing cabinet. In addition, we take steps to ensure that only specific individuals have access to this data. When you sign up to complete or change a profile, our online communications with you are protected by encryption technology against eavesdropping techniques, depending on the browser you use. Credit card information is sent and stored in an encrypted format and is only unencrypted when required to make payments in the future. We strive to protect the security of your data in transit using Secure Sockets Layer (SSL) technology. This technology encrypts the data you enter.

It is important that you are aware that e-mail communication is not secure. Using email carries inherent risks. Please be aware of this when requesting information or submitting forms to us by email (e.g. via the “Contact Us” page of our website). We recommend that you do not include confidential information (such as credit card information) in an email. For your security, our email replies will not contain any confidential information.

Finally, as a precaution, always close your browser when you have finished a form or purchase. Although the session will close after a short period of inactivity, it is recommended that you close your browsers immediately afterwards. Be sure to choose a strong username and password when setting up an account and protect yourself against unauthorized access to your password and your computer.

8. How long will my data be kept?

Your personal data will be retained for as long as necessary for the purposes stated above or as required by applicable law. If you live in the EEA, you can contact us for more information about our retention periods in relation to your personal data.

We may keep your personal data in an anonymous form, which no longer refers to you, for statistical purposes without restriction where we have a legitimate and lawful reason to do so.

9. Your rights

Where European privacy law applies and you are a data subject whose personal data is processed by us, you may have certain rights in relation to your personal data, as further described below. In such circumstances, you can exercise your rights by sending an email to info@welda.be. You can submit a request for withdrawal/deregistration via info@welda.be or contact us via +32 (0)9 355 74 26.

  • Right to submit a data subject access request (SAR). Data subjects may request copies of their personal data upon request. Where possible, we will provide our users with access to their information.
  • Compliance with the law in connection with submitting a data subject access request is subject to certain limitations and exemptions and the rights of other persons. Any request must clearly state that a SAR is being filed. You may also be required to provide proof of identity and payment, if applicable. Welda aims to respond to SARs within one month or as otherwise required by law.
  • Right to rectification. Data subjects may request us to correct any incorrect or incomplete personal data.
  • Right to withdraw consent. Data subjects may at any time withdraw their consent to the processing of their personal data by us on the basis of their prior consent. This withdrawal will not affect the lawfulness of processing based on such prior consent. If you withdraw your consent, you may no longer be able to use certain features of the service that require the processing of your personal data.
  • Right to object to processing, including profiling. We will honor valid requests of objection unless we have a compelling, overriding, legitimate reason to continue our processing or have another lawful reason to refuse the data subject's request. We will promptly comply with any valid opt-out request related to marketing communications. Welda aims to respond to all other inquiries within 72 hours. However, it may take up to 7 days to remove your profile from all our systems.
  • Rights in relation to automated decisions about you. When we make a decision based solely on automated processing that significantly affects the data subject, he or she may have the right to contest the decision, express his or her point of view and obtain human intervention.
  • Limit. Data subjects may request that we restrict our processing of their personal data in various circumstances. We will comply unless there is a legal reason not to do so, such as a legal obligation to continue to process your personal data in a certain way.
  • Right to erasure. Data subjects may request that we erase their personal data and we will honor this request unless there is a lawful reason not to do so. For example, there may be a legitimate compelling reason to retain the personal data, such as a legal obligation that we must comply with, or if the retention of personal data is necessary to comply with our legal obligations.
  • Right to data portability. In certain circumstances, data subjects may request that a copy of their personal data be provided in a structured, commonly used and machine-readable format and have it sent to another provider of the same or similar services. To the extent applicable to our services, we will comply with such request. Please note that a transfer to another provider does not mean that the personal data will be erased.
  • Your right to lodge a complaint with the supervisory authority. It is recommended that data subjects contact us with questions or complaints regarding how we process their personal data. However, each data subject has the right to contact the relevant European Supervisory Authority directly.